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NBA nears rights deal worth $76 billion with NBC, ESPN and Amazon, WSJ reports

The National Basketball Association is closing in on media rights deals with Comcast-owned NBC, Disney's ESPN and that would generate about $76 billion in media revenue over 11 years, the Wall Street Journal reported on Wednesday.

Rights to the widely watched professional basketball league are a prized possession for media companies. Sports content continues to attract a reliable and loyal audience at a time when traditional TV businesses are losing millions of subscribers to cord-cutting.



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